It is with great sadness that we say goodbye to you today. Our hand has been forced by the corporate powers that be (in this case Comcast Spotlight) and we will no longer be able to bring you the savings and discounts you have come to love and expect from the local merchants in your area.
As you know, BThrifty had put together a one-of-a-kind multi-media advertising system for local businesses and franchises. At the very heart of this system was co-op cable television commercials for small businesses who otherwise couldn’t afford to brand their businesses on TV. Beyond this, these commercials served to spread awareness of exactly which businesses were currently in the BThrifty savings network and notify you of what discounts to expect at the
www.bthrifty.com coupon mall.
They were a vital part of a synergistic program which also included the BGreen Savings Card, Savings Alert Email Blasts, RSS Coupon Feeds, Google® Adwords, & the BThrifty Smart Shopper Magazine.
Our mission was to brand BThrifty and our online discounts, offers, and coupons, thereby reconnecting the local consumer (you) to the local merchants, and enhancing the image of independent businesses in our local community. In an effort to be environmentally responsible many of you had signed up for our “BGreen Card” - a paperless coupon card that eliminated the waste associated with printed coupons. We encouraged environmental responsibility and chose to lead by example. Digital delivery of advertising (TV/Web) was at the core of our program. Our website was even hosted on solar powered servers.
What was present then and has remained to this day is a belief in this community and the people who make it what it has become and what it will be. We part in sorrow because we know so much lies ahead. We hope you will remember what we were building and continue to put your best foot forward to support your local community businesses and the environment.
Farewell – and thank YOU for making BThrifty what it was!